Why is internal communication important?


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An effective internal communications strategy in a firm, according to various studies, improves corporate performance. Here are some of the reasons why internal communication is so important in today’s business.

1. Internal communication gives employees a sense of direction


As workers, we want to know what our objectives are, how we’ll reach them, and how significant our contributions will be in achieving those objectives. We want to be respected, heard, and considered a valuable member of the team. This is especially true for millennials and Generation Z, who value face-to-face engagement and feedback. They’ve been accustomed to a constant stream of comments, sharing, and criticism since they were born into the digital age of social media.

Publishing information about a team’s or company’s triumphs on a regular basis is both advantageous and inspirational in providing this validating employee experience. The achievement of certain goals as a group fosters a sense of collaboration and progress.

73 percent of employees who work for a “purpose-driven” organisation are engaged in terms of economic value. In comparison, just 23% of individuals claim they aren’t.

2. It allows you to have complete control over your communication


For vital organisational information, employees should never rely on a third-party source. Internal news should be supplied all of the time, not only during times of crisis, to influence the business narrative.

The need of developing an efficient method to deliver company news is comparable to the issue businesses experienced years ago when they were compelled to respond to a large volume of posts that were shared on social media. They found that reacting to posts within minutes or hours, rather than days, was critical for engagement and successful communication – allowing employees internally to react to company announcements instantaneously can share the same benefit  . 

3. It gives middle management more control


The majority of corporate hierarchies transfer information from the top down. On the other hand, this trickle of information usually leads to delays, limited feedback, and entire reliance on each member in the chain’s own communication efforts.

By enabling a decentralised or location-specific communications channel will allow businesses to enhance the flow of information from HQ to frontline personnel. This facilitates more effective knowledge transmission as well as the development of managerial abilities. It’s particularly important for millennials and Generation Z, who often feel unprepared for their new responsibilities.

4. It enables you to fulfil your brand promise


The brand promise of a corporation determines its reputation. Employees may expect to obtain this value or experience at each meeting.

How can huge, dispersed firms with thousands of middle managers keep their brand promise consistent?

Internal communication with front-line workers has to be improved.

Clear goals, well-trained employees, and cheerful faces will improve a customer’s experience and raise revenue dramatically.

5. The Importance of Internal Communications in a Crisis is Unmistakable


Prompt and attentive communication with workers and external stakeholders is crucial to minimise escalation of a crisis. In contrast, an internal crisis communication study found that during a crisis, managers had considerably less connection with employees.

Internal communication aids in both short- and long-term crisis management, as well as shaping crisis narratives. Short-term management is focused on the problem, but long-term strategies are more concerned with maintaining the company’s reputation and putting in steps to avoid unfavourable events from occurring again.

Internal communication, regardless of size, reputation, or sector, prepares your company for any eventuality by setting organisational structure, goals, and channels before a crisis occurs.


6. It Aids in the Retention of Talented Employees


In 2018, the average turnover rate in the United States was 22%, with voluntary turnover accounting for 15% of it. Furthermore, the great majority of employees who left willingly (81 percent) did so in search of a better job.

Millennials, in particular, are infamous for often changing jobs. Up to 40% of respondents indicate they’re willing to switch occupations in the next two years.

Internal communicators are in charge of lowering these statistics by giving staff with ongoing feedback and engagement opportunities, which helps to reduce attrition rates.

Employees need to know who they’re working for, whether you’re attempting to hire or keep them. In today’s increasingly competitive market, a well-functioning internal communications system, as well as the open work atmosphere it promotes, will provide your organisation an advantage.

7. There is more transparency


When it comes to internal communications, it’s critical to establish trust.

Internal communication strategies that are both solid and formal can help to boost the benefits of informal communication. It will, for example, help with information processing and rumour suppression.

Transparency in dealings with all levels of management is highly valued by employees, who consider it as the most important element in determining their job happiness and fulfilment.

For a generation of employees that are suspicious to the core, providing both—a rumor-free atmosphere and transparency—is critical. It’s vital to develop trust when it comes to internal communications.

See how HealthBoxHR can help your organization carry out successful internal communications with our Performance management tool.

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